Most consultants understand marketing. I understand law firms.

I spent over a decade inside the legal industry in Brazil — starting at Mattos Filho, one of Latin America’s most prestigious law firms, and moving on to lead the Marketing & Communication department at Gaia Silva Gaede Advogados across Brazil and Europe. There I built the communication department from the ground up, defined processes, led a team, and delivered a full rebranding that positioned the firm as the top Tax Law practice in Brazil.

Before that, I spent nearly a decade in the United States, where I earned an MBA in Business Management with a specialization in Marketing from Columbia College, and joined the PR and Marketing team at MU Health Care — one of the most respected healthcare institutions in the American Midwest.

I now live in Vancouver, Canada, where I work with law firms, consulting practices, and professional services businesses that are excellent at what they do — but haven’t yet figured out how to make that excellence visible.

What I bring is rare: deep insider knowledge of the legal industry, cross-continental experience across Brazil, the US, and Canada, fluency in English and Portuguese, and a genuine understanding of the culture and mindset of the professionals I work with.

One more thing worth knowing: before any of this, I competed as a professional volleyball athlete. I didn’t realize it at the time, but that experience shaped everything — how I perform under pressure, how I lead, and how I show up for my clients when it matters most.

If you’re ready to build a marketing presence that actually reflects the quality of your work — let’s talk.

My Services

Strategic Marketing Planning

Comprehensive brand evaluation, department process and routine structuring, brand repositioning and consolidation, marketing team structuring.

Branding

Visual identity development, brand strategy and management, content development, presentations, stationery items and client gifts.

Personal Branding

Personal branding and marketing development, online presence strategy, and image management for professionals seeking to stand out in their careers.

Corporate Communication

Media relations, content production, corporate reports, social media strategy, crisis management, internal communication (endomarketing), reputation assessment.

Workshop

Media Training, Digital Marketing, LinkedIn, among others.

Copywritting and Digital Media

Sales pitch strategy, e-mail marketing, websites and landing pages, digital marketing slogans, prospecting marketing.